Through a close collaboration between store management and e-commerce, Bikedesk and push. are helping Dave Mellor Cycles – one of the UK’s largest independent bike retailers – strengthen their daily operations.
Together with the e-commerce platform Push, we are improving the flow at Dave Mellor Cycles with an optimised integration between our systems.
The collaboration brings together three key players within the modern bike retail scene – each with the ambition to improve efficiency, customer experience, and business performance.
From Old-Fashioned Routines to Modernized Workflows
Located in Frankwell, Shrewsbury, Dave Mellor Cycles has built a strong and trusted brand. Serving both experienced cyclists and newcomers, the business is rooted in high quality and expertise, representing a modern approach to bike retail.
Before changing to Bikedesk, Dave Mellor Cycles experienced many of the operational bottlenecks experienced within growing bike shops: workshop jobs scribbled down on pieces of paper, web orders coming from different sources, and system updates needed to be managed manually.
These obstacles meant that the staff had to switch back and forth between systems to follow and check order statuses, while workshop and sales processes were also dependent on manual handling.
Also, the team faced challenges around frame number registration and serialized bike handling: bikes would get assigned too early or with incorrect VIN details, causing unnecessary complexity and friction to the day-to-day workflow.
The consequences were a higher risk of errors and lots of valuable time spent on administrative processes instead of tasks that generate real value.
Three Forces, One Unified Workflow
To help overcome those challenges, Bikedesk now helps Dave Mellor Cycles manage its daily operations through a modern and intuitive POS system that connects sales, inventory, workshop operations, and customer data in one platform.
This ensures easy accessibility anytime – whether serving a customer in-store or managing bike repairs in the workshop. To support this, Push provides a specialized layer, focusing on customer engagement, handling orders and service workflow.
Together, the collaboration allows for smooth operations and proactive communication, including automated service reminders that results in a stronger connection between the store and its customers.
The challenges at Dave Mellor Cycles are now in the past.
“I recommend it to anybody,” shop owner Dave Mellor states.
The Future of Bike Retail
When the expectations from both customers and retailers continue to grow, the need for integrated systems and seamless workflows increases as well.
The collaboration between Bikedesk, Push, and Dave Mellor Cycles is a strong example of what combining technical infrastructure and customer engagement tools can do to optimize effectiveness.
For bike retailers, the solution represents an innovative and scalable setup, moving away from manual paper notes and workshop routines, disconnected systems, and fragmented workflows.
To us at Bikedesk, it reinforces our core belief: that the future of bike retail is built on connected systems, reliable data, and strong partnerships.
By working closely with Dave Mellor Cycles and Push, we continue strengthening the connection between e-commerce and in-store operations, making it easier for retailers to manage orders, serve customers, and keep every part of the rider journey moving smoothly.
How do you optimize your bike store?
Download our free The Ultimate Bike Store Guide and learn how to spend less time on outdated IT systems and more time on happy customers.
